IRS Form 990: Public Relations Opportunity or Trap for the Unwary?

Because Form 990 tax information returns are instantly available to anyone anywhere at any time on the Internet, they can be a nonprofit organization's most important public relations document.

They can also be traps for the unwary that lead to confusion, serious adverse publicity, media inquiries, and governmental sanctions.

This session will explore the full (long form) Form 990 from the perspectives of the organization, a potential donor or employee, and a regulator. It will discuss the most common errors and best practices for using the Form as a tool to further the organization's mission.

Participants should have their most recent Form 990 available during the program to compare with the discussion and see how it can be improved.

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Follow your 990 line by line as we discuss: 

* How to use the Form as a marketing and public relations opportunity
* How to identify key questions that create "red flags" for the IRS, funders and potential donors
* How to analyze your current Form 990 for its completeness and accuracy

Ashley Suhler Tobin, Standards for Excellence Director for the Pennsylvania Association of Nonprofit Organizations, will join Don Kramer, editor of Nonprofit Issues, for the presentation.

Participants will receive a copy of the "Form 990 Compendium," the Standards for Excellence Educational Resource Packet containing sample policies and other important content to ensure your Form 990 can be a strong relational tool with the public, donors, media and the government.

While we typically encourage people to watch/listen to the presentation in a group setting, we understand that might not be possible now. Therefore, we are offering special discount pricing for multiple participants. When registrants pay one full registration ($89/$75.65 for subscribers), they can then add up to 5 additional people for a flat rate of $45 for the group. Add multiple participants by adding this product to your cart.

This program is approved to provide continuing legal and continuing professional education credits for lawyers and accountants in Pennsylvania.

Can't attend the live event? Buy the recording before April 9th and receive a discount.