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Our Ready Reference Page "30 Key Issues on the Form 990: PR opportunities and traps for unwary" is one of more than 120 plain-English summaries of important issues of nonprofit law and governance.

After you download the report, please take a few minutes to review our Ready Reference Page library. You may find a lot of other Pages that are of interest to you.

Download 30 Key Issues on the Form 990: PR opportunities and traps for unwary

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SAY THAT AGAIN?

October 29, 2024

Marketers love to make their prospects feel special. But they sometimes don’t seem to want you to think about what they say to do it.

I received two items recently that made me wonder what they were thinking.

I got a package of discount coupons in the mail that touted a “specially curated” set of offers. I thought they might have my personal interests at heart until I saw it was addressed to “Resident.”

I also got a text message saying that “Kellyanne Conway wants YOU and only YOU to know what the latest polling shows” about the Presidential election. I could click the link to read the “exclusive” memo.

And I will be the only one to know? Really? Do they really think the recipients are that stupid?

See our "Say That Again" collection

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This report provides a rare inside view on barriers women face to selection and success that are particular to nonprofit organizations and makes specific recommendations on how to improve the gender ratio.
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